$tartup Hour Producer Gives 3 Tips to Get on Air

By March 26, 2015Startup News
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Orlando startups can make a national pitch tomorrow when reality show “The $tartup Hour©” visits Canvs.
$tartup Hour producer Jonathan Block chose Orlando as one of eight cities nationally after an impromptu meeting with local 1 Million Cups Orlando co-founder Ron Ben Zeev at the Kauffman Foundation in Kansas City.
“Thank God for Ron,” says Block. “Orlando wasn’t even on my radar, but he was so passionate and I was surprised to learn all that’s going on there. After more research, we chose Orlando as one of cities on our tour.”
The show just finished filming entries at SxSW in Austin and will hear pitches in Orlando, Kansas City, Boston, Pittsburgh, New York City, San Francisco and Sacramento. A judges panel will review the recording sessions and select show finalists to pitch on-air nationally.
Block and crew will be filming startup pitches tomorrow at Canvs, the Orlando Co Working Space, from 10 A.M. to 6 P.M. If interested, go to thestartuphour.com/entrepreneurs to register your startup to pitch, and producers will be accepting walk ups as well. The pitches will be 4 minutes in length and will not include any slides or visuals.
During Block’s nationwide tour, the former music exec has seen more than 500 pitches. Here are his tips for getting yours on air:
Solve an Important Problem
“Make sure the world needs your app, and use statistics, customer testimonials or a personal story to convey that, make it connect. Then talk about your vision and intertwine features and trends into your long term plan that show why you’ll succeed.”
Don’t Bore Us, Get Us to the Chorus
“That’s an old music business saying. Basically get to the meat, you have just four minutes to pitch, don’t spend the first three setting up the premise. In the first minute, get to the point, why is your startup important. Then use the rest of your time to convince us why we should invest in you.”
People Invest in the Person, not the Business
“In music, it’s obvious you need to have exceptional style, but I also need to feel I can work with you, you are the product. So bring out your passion, your charisma, your confidence and your acumen, so I feel you have a good handle and will make good decisions. You don’t need PowerPoint slides for that to come across.”
To register to pitch, stop by Canvs tomorrow between 9 A.M. and 4 P.M. or click here to register

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