A business-themed reality program filmed entrepreneur elevator pitches all day long Tuesday at the Urban Hive.
“The Startup Hour” got a full schedule of entrepreneurs hoping to make the cut to be on the show, which is scheduled to premier May 13.
In some big cities — including San Francisco — the production had a hard time cutting through the noise of media and tapping into the local startup scene, said the show’s executive producer, Jonathan Block.
Leading up to the day of filming, some 14 companies had reserved spots to make pitches, and at least one walk-in pitched Tuesday.
Though the elevator pitch is only four minutes, the producers did a sit-down conversation with the entrepreneurs first, then filmed their pitch, and then did a follow-up interview with the entrepreneur assessing the pitch. That whole process took about 30 minutes per person.
“The Startup Hour” will debut in at least six television markets in May, including Sacramento, Kansas City, Boston, Austin, Orlando and Pittsburgh.
In addition to being on broadcast television in May, it will be streamed simultaneously for people watching on computers, tablets or phones. And the show’s pitches will be searchable online. The show is set up to allow crowd investing and crowdfunding.
Currently, only accredited investors are allowed to make equity crowdfunding investments — those with $1 million in addition to the value of their home, or an annual income in excess of $200,000. The show has a portal for accredited investors to register and be approved to make investments.
Other cities where the crew filmed pitches were Orlando, Boston, Austin, Pittsburgh, Kansas City and San Francisco.