The Statup Hour — a business-themed reality show — auditioned entrepreneurs representing 16 companies on Thursday.
“The startups that are coming here today we’re very impressed with. There’s some very strong ones,” said The Startup Hour executive producer Jonathan Block.
Block and his team chose Orlando as one of eight cities where they’re recruiting contestants. He said that’s a testament to the regions “exciting” startup community.
“I’ve got to say. [The Orlando startup community] is staring to garner attention — national attention — which is well-deserved,” Block said.
Unlike a popular business-themed show that is already on the air — where judges decided which companies get funding — The Startup Hour will allow registered and accredited viewers to make equity investments from home. If viewers can’t invest financially, the hope is that they’ll invest emotionally voting for their favorite contestants, participating in crowdfunding campaigns, and staying engaged with the companies online.
“When you’re watching the show you’ll be able to see digital content on your phone and on your iPad, your lap top, your computer, etc.,” Block said.
Thursday the team heard pitches from 16 Orlando companies, including Earth’s Love Tea Company, which is developing an instant tea for moms who are breast feeding.
Frances Titus has been developing her line of products for the past year and half. She said she’s glad the show chose to film in Orlando because in addition to helping her bring her product to the world, The Startup Hour is also spreading the word about how much the city’s startup community has grown.
“Since I’ve started this endeavor I’ve been introduced to the community that exists to help small businesses and entrepreneurs. It’s mind-blowing, it’s wonderful,” Titus said.